When you’re getting ready to put an outdoor business sign up, what kind of things do you think about when you start the process? First, you need to know what the sign is going to say, what kinds of …Read More
Professionalism, Identity, Consistency
When it comes to business signage, you’re effectively projecting a first impression into the world. This makes your business signage outrageously important. In fact, your signage alone could seal the deal on whether a potential customer chooses to visit your business. Think about it for a moment — when you need a service, what factors help you decide on a business? Sure, recommendations and connections play a big role in who we choose to do business with, but when you go in blind, you most likely — consciously or not — take their signage branding into account.
This may be an extreme example, but consider two bakeries. Both make high-quality products, sell them at fair prices, and truly love what they do. One shop simply writes their business name on a temporary chalkboard sign and sits it outside of their bakery on the sidewalk. The other, however, invests in professional custom signage. They have a beautiful, easy-to-read sign hanging above their door. The sign features the bakery’s name and a beautiful, unique logo that’s not just memorable, but is also clever and concise. Which bakery would you choose?
The fact of the matter is that we, as consumers, care about presentation. When we spend the money we earn, we want to spend it right and get its worth. Thus, when we see that a business has taken the time to invest in themselves, their image, and their brand,we take note and prioritize them amongst other options.
But like we mentioned above, there is a huge list of great ways that a professional business sign can benefit you. Let’s take a look.
In addition to making a great first impression, consistent, visible signage will increase the overall awareness that customers have of your brand in your service area — even beyond. Heck, in this day and age, your business can go viral on the internet simply for having a cool, unique take on business signage.
A strong logo, brand colors, and a font that’s specific to your brand helppeople remember your business. Whether they pass by your store and take notice of your new sign, or they see a billboard, ad, or other piece of media that features your memorable branding, it’s going to be in their mind moving forward, making them more likely to patronize your business when they need your services.
Plus, when it’s time for people to find your business, your signage will make it clearly stand out!
With professional signage, you’re able to have a noticeable piece of branding that can be seen at all hours of the day, even if you’re not open 24/7. Whether it’s a tourist visiting town who sees your restaurant sign and wants to visit the next day, or someone who has recently moved and is getting to know their new town — with a custom sign, they’ll be able to recognize that your business exists just by being in the area!
Everything we’ve talked about so far contributes to this next point. With a good piece of custom signage, you’re getting some great, cost-effective marketing. You’ll raise your brand awareness, advertise constantly, and get an edge on your competitors all through a one-time payment. Once your sign is made, it’s yours — no recurring payments are needed to continue with a physical signage marketing strategy.
If you own a business, it’s imperative that you invest in professional signage. If your business is located in the Chicagoland area, Sign Central is here to help you. We understand that while necessary, it can be difficult to take the leap and invest in custom signage. For some, they are unsure of what logo and other design features they want to use to express their business. For others the financial burden of investing in signage may seem like an insurmountable hurdle.
That’s why we’re here to help! For one, we’ve got the experience crafting incredible custom signage, equipping us with the ability to help you accomplish your goal. From helping you design your sign to then custom crafting, installing, and maintaining it, we can help you through the entire process. Plus, we will make sure that our signage options are conducive with your budget.
Even if you’re just looking to understand more ways custom signage can help you, or would like us to further explain the services we offer, how they work, and what options are available when it comes to business signage, we’ll be happy to help! As business owners, we understand the amount of work and love that go into a business, and we just want to use our skills to help others thrive.
If you’re interested in learning more about what we do or getting started with us, contact us via the form below.