Restaurants are a dime a dozen these days, especially as restaurant owners in the Arlington area continue to experiment with new food fusions, diverse flavor options, and unique craft foods and drinks. But what sets your restaurant apart from the next one just a few doors down? How can you entice potential customers in a matter of minutes to stop in and try your eats? Sure, you can always post your menu near the entryway, but how are you going to get customers to check out your menu? It’s all about making your storefront attractive to passersby, which is why today, we’ll be looking at some of the best ways to attract new customers to your restaurant while also keeping current customers coming back. Please continue reading below to learn more.
Keep Your Storefront Clean
First off, nobody wants to stop into a restaurant, café, pub, or bakery with a messy storefront, entryway, or patio. Public streets can become littered with trash and debris easily, especially when the wind picks up here in Arlington. But that’s no excuse for having trash, cigarette butts, other trash lying in front of your dining venue. Make time throughout the day to sweep and pick up any unsightly items in front of your restaurant to keep it looking clean and welcoming to anyone passing by who may want to stop in for a bite.
Design an Enticing Logo
Your logo speaks volumes about you, your company, and your product. You’ll want to include a few different elements when creating and showcasing an attractive logo: font, color scheme, design, and placement. Here are some tips for creating an appealing logo:
- Use a simple font that is easy to read, or create a custom font that is as unique as your eatery, but which is still legible.
- Color is everything. Not only do colors have different meanings that can spark different emotions, but they also convey ideas, and give life to drab text. Go for colors that reflect the theme of your restaurant.
- Avoid cliché logo designs. Instead, opt for a unique and memorable design that features an important element of your business that is easily recognizable.
- Find optimal storefront placement for your logo, using doors, windows, and outdoor tables to showcase your brand.
Go Big With Custom Storefront Signs
You want current and potential customers to easily locate your restaurant whether they’re walking or driving by, so the bigger the sign, the better. Tall signs, large signs, marquee-style signs, and even feather flags can be seen both near and far.
Start a Sign Project
By investing in unique custom signage that reflects your business, you can attract newcomers while making an impression on current customers to keep them coming back. If you want to start a sign project for an impressive storefront sign for your restaurant, get started today! Don’t just search “Arlington sign companies” and choose just any company; rather, go with the Top Rated Local® sign team at Sign Central for incredible designs, gorgeous fabrications, and durable installations. Give us a call today and let us help drive traffic to your business. Tune in for part two to learn even more ways to attract customers to your Arlington restaurant.