A logo is one of the first impressions that a consumer gets of a business. This is why your logo should be well thought out and compelling. Whether your logo has become outdated or you’ve always thought that it could use some work, there is a lot of things that need to be considered before making the jump to a new logo. In today’s blog, we are going to talk about revamping a logo and the different things that you should take into consideration before you do so. Let’s dive right in.
Problems With the Current Logo
While it can feel like a great idea to completely revamp your current logo, there is a lot of work and money that needs to be invested in this process. For that reason, it’s good to ensure that a new logo is what’s truly best. A great way to determine whether or not it’s a good decision is by visiting with the problems that you can recognize in your current logo.
- Is there a misspelling or outdated content on the logo?
- Has the name or color scheme of the business changed?
- Is the logo not catching attention?
These are all great questions that you can help you better determine what the problems with your current logo are. If you can recognize issues with your existing logo, then you absolutely should consider investing in a revamp.
An Opportunity to Rebrand
In the case that there’s nothing really wrong with the current logo, but you’re in the process of rebranding, an updated logo is never a bad idea. Though it is time-consuming and it can be difficult for people to understand a transition from one business to the next, there’s often a reason for a rebrand. Be it a new owner, a new service, or even just a new quality of service, rebranding your business is a necessity when there’s something extreme brought to the table. An updated logo that is a great way to showcase the rebranding that you’ve been working on.
Across the Board Updates
When you decide to update your logo, it’s something that needs to happen across the board. That means that any print advertising, business cards, website information, and the like will need to be updated. One of the things that often gets forgotten in terms of an updated logo is the signage on the exterior of the business. This is often one of the best opportunities to showcase a logo, so why wouldn’t you get this piece of signage updated?
While this can be a time consuming and expensive process, it’s important to remind yourself that there is a reason to update your logo.
One of the primary reasons that people choose to have their logo revamped is because of the quality in the design or the print. Whether it’s an image that needs to be enhanced, a font that has started to look a little outdated, or it’s simply a look that isn’t working. Again, this isn’t an easy or cheap process to undergo, but an enhanced quality of your logo when it’s printed on business cards, wrapped on vehicles, or added to a banner is going to automatically improve the way that consumers view your brand.
Let Sign Central Help
The points that we’ve mentioned above are certainly things that should be taken into consideration when choosing whether or not a logo should be redone. That being said, there are plenty of other things that may need to be considered. For starters, is this a project that can fit into your budget? Is a new logo going to hurt a business more than it helps? Make sure to inspect all angles of this decision in advance.
If, however, you have chosen to revamp your logo, the team at Sign Central can help. We offer an array of services that can help make the process of transitioning to your new logo just a little bit easier. Whether you’re interested in an updated commercial sign, a car wrap, banners, or the like, our team is here to help. Browse the long list of services that we offer to businesses in Illinois, and contact our team for a quote or for any questions that you need answered.