Do you own and operate a business? Are you looking for exterior sign options to promote your business to the passerby? At Sign Central, we offer a variety of exterior signs to boost your business’s visibility and promote your brand. Specifically, we want to focus on illuminated channel signs, which are great for a number of businesses, whether during the day or at night time. Channel signs offer a variety of benefits to promote your business, and give your building/location a unique aesthetic, professional look compared to other signage.

In this post, we’ll be discussing the top five uses for illuminated channel signs, and the importance of signage on or out in front of your business. If you’re ready to discuss signage for your business, whether interior or exterior, give your Aurora sign company a call today! Otherwise, continue reading this blog to learn more.

Common Types Of Illuminated Channel Signs

There are three types of illuminated channel signs to choose from. All of them offer a unique aesthetic to promote your business. Here are the three types of channel letter signs:

  • Front-Lit Channel Letters
  • Reverse Channel Letter Signs
  • Exposed Neon Channel Letters

The Benefits To Illuminated Channel Letter Signs

Increased Visibility

It’s virtually impossible for a store with illuminated channel letters to go unnoticed. The letters are like a beacon to the passerby, and it’s hard to ignore the fact that the sign is aesthetically pleasing, too. The sign can be seen from far distances, which makes it a great option for business near high-trafficked highways or throughways. Illuminated channel letters can be front, back, or halo lit to create a specific aesthetic.

Energy Savers

Utility costs for a business can get expensive, but you already knew that. LED illuminated channel lettering is significantly more energy efficient than their counterparts. Not only will the lit lettering increase visibility, but it will help you reduce utility bill costs.

Increase Brand Image

How often do you or your customers use landmarks for directions? An illuminated channel letter sign will become a prominent landmark, and potential customers will be using your business as a point of interest for directions. You may think this isn’t a positive, but consider the big brands you see on television, the internet, and otherwise. They’re everywhere. A lit sign can make your business seem bigger and brighter in the eyes of the consumer.

Lifelong Service

Well-crafted exterior channel letter signs can last your business a long time. Maintenance is relatively simple, and unless you incur natural storm damage, your signs will remain intact for a long time. Each sign from Sign Central is built out of sturdy aluminum to eliminate rusting and last longer than many other types of commercial business signage. We know you plan on being in business for a while, so why not choose a sign that can withstand the test of time?

The Top Five Uses For Illuminated Channel Signs

When it comes to exterior illuminated channel letter signs, they can be used for a variety of applications. No matter the size of your business, you can benefit from adding signage to the front of your building, property, or space where your business resides. Here are five of the top uses for channel letter signage:

  • Personalized outdoor signs
  • Custom made signs
  • Outdoor business signs
  • Building signs
  • Storefront signs

Don’t see your need in these top five? Give Sign Central a call anyway. We offer dozens of top-tier exterior signage options for you and your business.

Choose The Expert Aurora Sign Company

Sign Central has been family owned and operated since 1992—that’s 25-plus years of sign service as the expert Aurora sign company! When it comes to interior or exterior commercial signage, we are the professionals you need to call. Illuminated channel letter signage is our speciality, and we pride ourselves on delivering the best craftsmanship on the market.

If you own and/or operate a business in Aurora, give Sign Central a call today. We want to help you gain a foothold in the second most populated city in Illinois, using the best sign company in the area. When you choose us, we offer a FREE consultation alongside unprecedented customer service. Call Sign Central today!